Business Blueprint — 90-Day Strategic Growth Plan

1

Customer Segments

Customer discovery & defining your target market

What industry or sector is your business in?

What stage is your business at?

Idea / Pre-launch

Early stage (0–2 yrs)

Growth stage (2–5 yrs)

Established (5+ yrs)

Who are your primary customers?

Consumers (B2C)

Businesses (B2B)

Government / Non-profit

Both B2B & B2C

Describe your target customer — who are they, what do they need, and what problem do they have?

2

Value Proposition

Business model, product/service offering & differentiation

What product(s) or service(s) do you offer?

What makes your offer different or better than alternatives?

What is your primary business model?

Subscription / SaaS

One-time sales

Service retainer

Marketplace

Freemium

Other

Have you validated your value proposition with real customers?

Not yet

Some informal feedback

Yes, paying customers

Yes, strong traction

3

Key Activities

Business development, delivery model & systems

How do you deliver your product or service?

100% digital/online

In-person / physical

Hybrid (both)

Through partners

What are your 3 most critical daily business activities?

Which business systems or processes do you have in place?

CRM / sales pipeline

Project management

Accounting software

Marketing automation

Customer support

None yet

What's your biggest operational challenge right now?

4

Key Resources

Legal & IP, team building & advisory board

What is your current team size?

Solo founder

2–5 people

6–20 people

20+ people

What legal/business structures do you have in place?

Registered entity

Contracts

IP / trademarks

Business insurance

Advisors / board

None yet

What key roles or skills are missing from your team?

Do you have advisors, mentors, or a board?

No

Informal mentors

1–2 formal advisors

Advisory board

5

Customer Relationships

Brand awareness, marketing funnel, sales & customer service

Which marketing channels are you currently using?

Social media

Paid ads

Email marketing

SEO / content

Events / networking

Word of mouth

Partnerships

None yet

Describe your current sales process — how do leads become customers?

How do you retain and delight existing customers?

What's your biggest marketing or sales challenge?

Not enough leads

Leads don't convert

High customer churn

Low brand awareness

No clear strategy

6

Revenue & Cost Structure

Pricing structures, accounting & financial health

What is your current monthly revenue stage?

Pre-revenue

Under $10K/mo

$10K–$50K/mo

$50K–$200K/mo

$200K+/mo

What pricing model(s) do you use?

Flat fee

Hourly / daily rate

Monthly retainer

Per-unit / usage

Tiered pricing

Custom / negotiated

What is your current profitability status?

Not yet profitable

Breaking even

Profitable

Highly profitable

What is your biggest financial challenge?

7

Funding

Funding sources & business capital options

How is your business currently funded?

Bootstrapped

Friends & family

Revenue funded

Angel investors

VC / institutional

Grants

Bank loans / SBA

Do you need additional funding in the next 12 months?

No, we're funded

Maybe, exploring

Actively fundraising

Urgently needed

If raising capital, what would you primarily use it for?

Product development

Marketing & sales

Team hiring

Operations

Working capital

Not applicable

8

Channels

Go-to-market strategy & distribution

How do customers primarily find and buy from you?

Direct (website/app)

Sales outreach

Retail / physical

Resellers

App stores

Referrals

Inbound / SEO

Where do you currently operate?

Local / city

Regional

National

International

Are you exploring new market or international expansion?

Not currently

Considering it

Actively planning

Already expanding

What's the biggest gap in your go-to-market approach?

9

Key Partners

Strategic partnerships, pitching & growth opportunities

What strategic partnerships do you currently have?

What types of partners would most accelerate your growth?

Distribution / resellers

Technology partners

Co-marketing

Investors / advisors

Industry associations

Media / PR

Are you ready to pitch your business to investors, partners, or media?

Not at all

Working on it

Mostly ready

Yes, pitch-ready

What is your single biggest business goal in the next 12 months?

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